A few years ago, while chatting with my good friend Khara and Mini Mermaid champion activator in London, we talked about creating an event that showcased the lessons and goodness of Mini Mermaids, while at the same time raising money to bring our programme to schools and communities in areas of need.
“What about doing an all-day relay, you know…. From when the sun comes up until the sun goes down.”
Yet, the more we thought about it, the more it made sense: An all-day relay, based on time rather than speed, which celebrated both individual contributions and the collective force of our community.
What started as a one day event with Khara and myself and a handful of awesome Mini Mermaid supporters, is now an annual challenge, hosted in two cities with more than 50 participants from our incredible Mini Mermaid community! Running, jogging, skipping and walking (and at times, some dancing!). Now here we are, just a couple of weeks from our 3rd Annual Dawn 'Til Dusk Challenge 2019, which will be on the 5th October and I am crossing my fingers and toes that you can join us.
So why do we need to do the challenge?
Mini Mermaids have proven to positively impact how a girl views herself by using a combination of mindfulness practices and physical activity. Three key factors determine a girl’s self-worth and value: self-esteem, self-confidence and self-compassion. Yet at the age of only 8, these all begin to decline. Our proactive programmes combat this decline and give girls a strong foundation on which to build up their self-worth and value, while instilling an appreciation of movement and physical activity. Through this fundraising event, we can raise money to help bring Mini Mermaids to more schools and community centres.
So what happens at this challenge?
From sunrise to sunset, relay teams will move non-stop around Highbury Fields in London and Roundhay Park in Leeds. There's no set distance. We just need people to help us keep the batons moving. Participants can choose either a 30 minute slot, 60 minute slot or virtual slot.
If you can’t make it , don’t worry! Complementing the relay challenge is our Go Fund Me Campaign. Even if people can’t participate in the challenge, they can still help us raise the vital funds to bring Mini Mermaids to more schools, particularly in areas of need across the UK.
SATURDAY, 5th of OCTOBER 2019
30 minute leg - £10
60 minute leg
Virtual leg - £10
We would love to see a sea (hee hee) of Mermaid supporters at either of the events and sharing the event on social media (#dawntilduskchallenge #bemoremermaid #outrunthesun) and with your help we can do it. Sign up and get your family, friends, children and pets to get involved too! It’s going to be a great day and you will come away with the warm sense of helping us drive Mini Mermaids forwards.